Web3 Marketing Services

Be Ready for the Future of Internet with a Web3-ready Marketing Strategy

We have demonstrated experience in making innovative businesses more visible on the internet. Bitbooms provides future-proof Web3 marketing services for businesses of today and tomorrow.

What is Web3 Marketing?

Web3 is revolutionizing the way we think about the internet.

Marketing in this new environment offers new ways of building a community or advertising your product/service with improved data privacy (thanks to decentralization) and interactive advertising opportunities in new creative spaces.

Web3 marketing is essential for every forward-looking, innovative business that wants to capitalize on the new era of the internet.

Blockchain and Tokenization in Web3 Marketing

Blockchain technology is one of the most significant digital innovations of the past decade and the cornerstone of Web3 marketing as well. It allows your business to be directly connected to your customers without any intermediaries like the biggest social media platforms. You can leverage decentralized digital assets in your digital marketing to increase customer loyalty or capture the attention of a new audience.

 

Use case #1:

You are releasing a new book about web3 marketing. Instead of the regular launch through a publisher, you decide to do a tokenized book launch. For the sake of simplicity, let’s say you want to print 1000 books initially.

To support your launch, you mint 1000 non-fungible tokens (NFTs) divided into four categories: 900 normal cover book tokens, 90, silver cover book tokens, 9 gold cover book tokens, and 1 diamond cover book token. Anybody who buys a token of any category will have the book shipped to their address, however, purchasing a rarer edition comes with additional perks.

Silver book cover token owners have the opportunity to participate in an online book club event with the author. Gold token owners can personally meet the author and have their copies signed, while the diamond book cover owner has the opportunity to meet with the author in person, in addition, the author will also write a foreword to the token holder’s upcoming book or publication.

On the other hand, all of the book tokens become tradeable digital assets with a percentage-based royalty paid to the token creator (the author) after every transaction. Tokens of successful books can easily become sought-after collectibles with their price skyrocketing. Just imagine how much collectors would pay for the first-edition token of Harry Potter: The sorcerer’s stone in 2022.

Consequently, book tokens can become an alternative form of passive income for authors/publishers, where they automatically receive 10-15% of each transaction as royalty due to the smart contract attached to the token.

 

Use case #2:

Your SAAS company just launched a new SEO rank tracker software. You decide to run a marketing campaign where each person who subscribes during the campaign period will automatically enter the token lottery.

At the end of the campaign, a 1-of-1, diamond non-fungible token (NFT) will be drawn among the entrants. The token holder will be forever entitled to have unlimited access to your new SEO software with zero monthly fees. The token holder can decide to sell via blockchain transaction, transferring their right to unlimited access to the authorized new holder.

Raising Brand Awareness with Web3 Marketing

The pioneer technological aspects of web3 marketing allow businesses and brands to raise awareness with news-worthy campaigns and innovative advertising.

 

Use case:

British luxury clothing brand Burberry partnered with Mythical Games, an NFT-based video game startup, and created licensed Burberry digital accessories in the gaming environment.

Players are not only able to use these accessories in-game, but they can own them on the blockchain as non-fungible tokens. It enables players to buy and sell official Burberry digital accessory collectibles with a utility, as they can load them and use them in the gaming environment.

In addition, the two collaborating companies can earn royalties after each transaction on the blockchain.

Services

Tokenization of Products or Services

Create digital, tokenized versions of your products or services with unlimited possibilities.

  • Buy products/services as NFTs
  • Allow customers or subscribers to mint NFTs
  • Build a community around your products or services in the web3 space

Web3 Marketing Campaign Leveraging the NFT Technology

Empower your marketing campaigns with blockchain solutions or token distributions in the web3 space.

  • News-worthy marketing campaigns incorporating NFTs
  • Collaborate with prominent web3 communities and reach new audiences
  • Make your brand visible on various web3 spaces or metaverse platforms

Frequently Asked Questions

Web3 is revolutionizing the way we think about the internet. Marketing in this new environment offers new ways of building a community or advertising your product/service with improved data privacy (thanks to decentralization) and interactive advertising opportunities in new creative spaces.

Web3 marketing is essential for every forward-looking, innovative business that wants to capitalize on the new era of the internet.

NFT stands for non-fungible token and is financial security containing digital data stored in a blockchain in a form of a distributed ledger. The non-fungible feature of NFTs makes them uniquely identifiable and non-replicable.

The ownership of an NFT is recorded in the blockchain and can be transferred by the owner, allowing NFTs to be sold and traded.

The tokens typically contain references to digital files such as photos, videos, or a contract that makes the owner entitled to certain services or privileges.

Web3 (aka Web 3.0) is said to be the next definitive phase of the world wide web. The previous phase (Web2 or Web 2.0) started with the appearance of social media and interactive online features.

In a Web3 environment, information is stored in virtual digital wallets, not in data centers. Individuals use these wallets to tap into Web3 applications, which are run on blockchain technology.

When a user wants to disconnect from an application, they simply log off, disconnect their wallet and take their data with them. Consequently, Web3 is expected to bring huge improvements in data privacy and the protection of user information.

In the world of Web3, the end-users will get complete ownership over their data, on every blockchain-powered interface. In today’s Web2, these datasets sit on the servers of the BigTech companies.

The usage of blockchain technology will result in end-to-end encryption for all data transferred through the network.

Users will be able to decide the information they want to share with third parties such as corporations, social media platforms, or advertising companies. Consequently, the big corporations will offer incentives for sharing data, therefore, users will be able to earn from it.

While lead generation and search engine optimization (SEO) will remain a significant part of the world of web3 marketing, this new environment enhances user experience by providing interactive advertising opportunities in diverse ways.

The decentralization of private data will certainly rewrite the rules of the game, making personally owned audiences (such as email lists) more valuable.

The new platforms of web3 also enables marketers to deliver more targeted ads to consumers in various new ways.