{"id":5455,"date":"2022-06-12T19:56:20","date_gmt":"2022-06-12T18:56:20","guid":{"rendered":"https:\/\/bitbooms.com\/?page_id=5455"},"modified":"2022-06-12T21:05:30","modified_gmt":"2022-06-12T20:05:30","slug":"the-importance-of-crypto-seo-in-2022","status":"publish","type":"page","link":"https:\/\/bitbooms.com\/blog\/the-importance-of-crypto-seo-in-2022\/","title":{"rendered":"The Importance of Crypto SEO in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5455\" class=\"elementor elementor-5455\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86027f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86027f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-290869f\" data-id=\"290869f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94cd17d elementor-widget elementor-widget-spacer\" data-id=\"94cd17d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3aa09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a3aa09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e78b566\" data-id=\"e78b566\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e9a30 elementor-hidden-mobile elementor-widget elementor-widget-shortcode\" data-id=\"08e9a30\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-546bc7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"546bc7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63e25d2\" data-id=\"63e25d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8e587 elementor-widget elementor-widget-heading\" data-id=\"0e8e587\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How can SEO take crypto projects to a whole new level?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e6c11e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e6c11e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d168f65\" data-id=\"d168f65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c475fad elementor-widget elementor-widget-image\" data-id=\"c475fad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/05\/the-evolution-of-internet-and-web3-marketing-1024x577.jpg\" class=\"attachment-large size-large wp-image-5391\" alt=\"The evolution of the internet and Web3 marketing\" srcset=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/05\/the-evolution-of-internet-and-web3-marketing-1024x577.jpg 1024w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/05\/the-evolution-of-internet-and-web3-marketing-300x169.jpg 300w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/05\/the-evolution-of-internet-and-web3-marketing-768x433.jpg 768w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/05\/the-evolution-of-internet-and-web3-marketing-1536x865.jpg 1536w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/05\/the-evolution-of-internet-and-web3-marketing.jpg 1640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65cef0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65cef0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e8b156\" data-id=\"4e8b156\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cd5e80 elementor-widget elementor-widget-post-info\" data-id=\"5cd5e80\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-249284e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bitbooms.com\/2022\/06\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 12, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2e86869 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 96c48.6 0 88 39.4 88 88s-39.4 88-88 88-88-39.4-88-88 39.4-88 88-88zm0 344c-58.7 0-111.3-26.6-146.5-68.2 18.8-35.4 55.6-59.8 98.5-59.8 2.4 0 4.8.4 7.1 1.1 13 4.2 26.6 6.9 40.9 6.9 14.3 0 28-2.7 40.9-6.9 2.3-.7 4.7-1.1 7.1-1.1 42.9 0 79.7 24.4 98.5 59.8C359.3 421.4 306.7 448 248 448z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tBertalan Nagy\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1660f77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1660f77\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58499de\" data-id=\"58499de\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5357843 elementor-widget elementor-widget-text-editor\" data-id=\"5357843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #1eae98;\"><strong>1. SEO and Crypto Marketing<\/strong><\/span><\/h2><p><span style=\"font-weight: 400;\">Search Engine Optimization (commonly abbreviated as SEO) has been an integral part of online visibility since the genesis of the internet. Back then, the internet was a large collection of information in the form of blog posts, articles, wiki pages, directories, and news.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The basic principle of SEO has always been optimizing your content according to the search intent of your target audience to put your website in front of as many eyeballs as possible. Since then, SEO is the cornerstone of digital marketing utilized by eCommerce stores and blog sites worldwide. Yet, it is still not an integral part of crypto marketing as the majority of web3 and crypto projects don\u2019t capitalize on it, and the terms \u2018crypto SEO\u2019 or \u2018web3 SEO\u2019 are still not commonly used.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The majority of brands, projects, and web3 companies rely on paid advertising rather than focusing on SEO. In fact, SEO can save you a significant part of your PPC budget and that money can be put to good use elsewhere in your marketing strategy. When your site is properly optimized for search engines, your website will be top-ranking for keywords your competition pays a lot for.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Approximately <\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #1eae98;\">70% of clicks are received by the top 3 organic search results<\/span><\/span><\/a><span style=\"font-weight: 400;\">, which, again, highlights the importance of focusing on SEO in your crypto marketing strategy.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">SEO requires a well-written, content-rich webpage structure, that helps make your project more appealing and your website look more authoritative. The majority of buyers perform extensive research before investing in crypto, web3, or NFT projects, consequently, crypto SEO helps customer acquisition in more than one way.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"color: #1eae98;\"><b>2. How Crypto SEO is Different from Traditional SEO?<\/b><\/span><\/h2><p><span style=\"font-weight: 400;\">The main purpose of both traditional and <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/bitbooms.com\/crypto-seo\/\"><span style=\"font-weight: 400;\">crypto SEO<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is to increase the online visibility of your website and business or in this case your crypto project or your web3 business.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">However, if you look up the most popular practices or SEO guides, you might find that most articles focus on eCommerce stores and are not the best fit for a crypto brand.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In traditional SEO it is crucial to lead your traffic onto your product\/service pages, or a bottom-of-the-funnel page as the ultimate goal of optimization is to have more conversions. Therefore, businesses mainly focus on <\/span><span style=\"color: #1eae98;\"><b>transactional keywords<\/b><\/span><span style=\"font-weight: 400;\"> whereas in crypto marketing it is equally important to use<\/span><span style=\"color: #1eae98;\"><b> informational<\/b><\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"color: #1eae98;\"><b>commercial keywords<\/b><\/span><span style=\"font-weight: 400;\">, as the conversion action (people investing in your project) usually happens on other platforms such as discord channels, exchanges, or marketplaces.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Keyword types with examples:<\/span><\/p><table><tbody><tr><td><p><span style=\"color: #1eae98;\"><b>Keyword type<\/b><\/span><\/p><\/td><td><p><span style=\"color: #1eae98;\"><b>Description<\/b><\/span><\/p><\/td><td><p><span style=\"color: #1eae98;\"><b>Examples<\/b><\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Transactional<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">searchers intending to complete an action or purchase<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u201cbuy tezos\u201d \u201cbitcoin exchange\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Informational<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">searchers looking for an answer to a specific question or general information<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u201cbitcoin whitepaper\u201d \u201chow to mint nft\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Commercial<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">searchers looking to investigate brands or services<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u201cluna classic\u201d \u201cbinance vs coinbase\u201d<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Navigational<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">searchers intending to find a specific site, page, or place<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u201cyoutube\u201d \u201cbitcoin atm near me\u201d<\/span><\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><h2>\u00a0<\/h2><h2><span style=\"color: #1eae98;\"><b>3. Understanding Target Audience is a Game Changer<\/b><\/span><\/h2><p><span style=\"font-weight: 400;\">The most important part of optimizing your website is understanding the search intent behind the search queries of your target audience.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Google, as the biggest search engine, can stay ahead of the competition if it presents the most accurate search results for its users. Therefore, if you fail to understand your target audience\u2019s search intent, the search engine won\u2019t show your website among the top results.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For example, the difference between \u201cbuy crypto\u201d and \u201ccrypto description\u201d is only one word but you will get distinct results for these two search terms, as the search intent is completely different. For the first search term, you will see the biggest crypto exchanges, some crypto news, and maybe a few how-to blog articles on buying cryptocurrencies. On the other hand, for the second search term, you will find blog posts, wiki pages, and news articles explaining the essence of cryptocurrencies and blockchain technology.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It is vital to get the search intent of your target audience right and to do that, you need to see inside their heads &#8211; figuratively speaking.<\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #1eae98;\"><b>Action Steps to Capitalize on Search Intent<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">You can start by asking yourself the question: what are the most important factors that help me make the decision when I\u2019m contemplating buying into a crypto project?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Most likely you won\u2019t buy anything straight after reading the first shilling post about it on Reddit and neither will your target audience. In crypto marketing, it is essential to build some digital authority and a presentable brand around your project, if you want people to support it.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Therefore, we can assume the search intent for crypto projects revolves around topics such as the whitepaper, utility, project timeline, experience\/competence of the founders\/developers, and support within the web3 community.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4fdde elementor-widget elementor-widget-image\" data-id=\"fe4fdde\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"307\" src=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/bayc-nft-image-crypto-seo-bitbooms-1024x393.jpg\" class=\"attachment-large size-large wp-image-5461\" alt=\"BAYC NFT image Crypto SEO Bitbooms\" srcset=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/bayc-nft-image-crypto-seo-bitbooms-1024x393.jpg 1024w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/bayc-nft-image-crypto-seo-bitbooms-300x115.jpg 300w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/bayc-nft-image-crypto-seo-bitbooms-768x295.jpg 768w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/bayc-nft-image-crypto-seo-bitbooms.jpg 1120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba86a42 elementor-widget elementor-widget-text-editor\" data-id=\"ba86a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After understanding the behavior and search intent of your target audience, you need to identify a set of keywords that your prospective customers\/clients use in connection with crypto projects or blockchain marketing.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Once you have gotten a list of keywords with a high number of recent searches, you need to embed them to your existing content on your website while also creating new content around specific high-traffic keywords.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Suppose you have a good understanding of your target audience&#8217;s search intent and keyword-using tendencies. In that case, you will be able to convert your website into an automatic lead and conversion magnet, bringing new faces to your discord community and new investors to your project.<\/span><\/p><p><br \/><br \/><b><\/b><\/p><h2><span style=\"color: #1eae98;\"><b>4. Optimize Your Website for More Visibility<\/b><\/span><\/h2><p><span style=\"font-weight: 400;\">A significant part of web3 SEO is enhancing your website and optimizing your existing content to make it stand out more on the internet. By optimizing your website for specific keywords, you position your site as an authority in the given topic or category and communicate the purpose of your content to the search engine.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You can find several great guides on keyword-based website optimization and <\/span><a href=\"https:\/\/bitbooms.com\/blog\/keyword-placement-101-how-to-place-keywords\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #1eae98;\">keyword placement<\/span><\/span><\/a><span style=\"font-weight: 400;\"> on the internet, therefore in this article, we wanted to highlight some of the most important components of the equation.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The first areas you want to focus on are heading and titles. Make sure the title of each page clearly defines its purpose and incorporates the corresponding keyword(s). The page titles and meta titles play an important role in indexing your site and can greatly influence the rank of your webpage.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Besides the title, make sure you break your content up with the help of H-tags (H2, H3, H4) in the HTML code, while you attribute the H1 tag to the title sentence on each page. This will structurize your content from both the user\u2019s and the search engine\u2019s perspectives, so it\u2019s truly like killing two birds with one stone.<\/span><\/p><p><br \/><br \/><\/p><h4><span style=\"color: #1eae98;\"><b>Crypto SEO for Mobile<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">When optimizing your website, another important factor to understand is the source of your traffic across different devices. Nowadays more people use Google Search on their mobile than on any other device, therefore Google also shifted its focus towards mobile-friendliness and mobile user experience.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Today, Google uses a mobile-first approach for indexing and SERP ranking. This makes focusing on mobile-friendliness and having a responsive mobile website a complete necessity, even if the majority of your traffic comes from desktop browsers.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You need to make sure your website looks great on all three major device categories (desktop, mobile, tablet). In addition, make sure the average loading times are good to optimize your bounce rate (you can test your site on <\/span><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #1eae98;\">Google\u2019s page speed insights tool<\/span><\/span><\/a><span style=\"font-weight: 400;\"> for developers).<\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #1eae98;\"><b>The Role of Link Building in Blockchain Marketing<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Lastly, let us mention another important aspect of web3 SEO, which is <\/span><span style=\"text-decoration: underline; color: #1eae98;\"><a style=\"color: #1eae98;\" href=\"https:\/\/bitbooms.com\/blog\/the-ultimate-link-building-guide\/\"><span style=\"font-weight: 400;\">link building<\/span><\/a><\/span><span style=\"font-weight: 400;\">. This evergreen process can also be interpreted as expanding the \u201cpersonal network\u201d of your website.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To expand your network in blockchain marketing, you need to collaborate with other websites in the industry. The goal is to have a large number of authoritative backlinks pointing to your site from various relevant web pages in the crypto space.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">A strong backlink profile can earn you authority and credibility in the crypto advertising space which is important from both the clients\u2019 and the search engine\u2019s side.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436a860 elementor-widget elementor-widget-image\" data-id=\"436a860\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/opensea.io\/assets\/ethereum\/0xb47e3cd837ddf8e4c57f05d70ab865de6e193bbb\/2251\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"336\" height=\"336\" src=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/cryptopunk-bitbooms-crypto-seo.png\" class=\"attachment-large size-large wp-image-5469\" alt=\"Cryptopunks Bitbooms Crypto SEO\" srcset=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/cryptopunk-bitbooms-crypto-seo.png 336w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/cryptopunk-bitbooms-crypto-seo-300x300.png 300w, https:\/\/bitbooms.com\/wp-content\/uploads\/2022\/06\/cryptopunk-bitbooms-crypto-seo-150x150.png 150w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dab496 elementor-widget elementor-widget-text-editor\" data-id=\"4dab496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #1eae98;\"><b>5. Crypto SEO Secrets Marketing Agencies don\u2019t want to Tell You<\/b><\/span><\/h2><p><span style=\"font-weight: 400;\">Most \u201cHow to do SEO?\u201d type of posts provide some great value for the reader, but often the best tips and methods are left out. We collected some crypto marketing secrets agencies don\u2019t want you to know &#8211; as they would rather charge you for performing these simple tasks.<\/span><\/p><h4>\u00a0<\/h4><h4><span style=\"color: #1eae98;\"><b>1) Make all web3 SEO decisions based on website metrics, <\/b><b><span style=\"text-decoration: underline;\">not intuition<\/span>.<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">When it comes to boosting your online visibility, your best friend is Google Analytics. You need to track and analyze your traffic by channels and sources with almost daily frequency. If you can quickly react to traffic spikes\/traffic drops and understand the reason behind each extreme value, you will be able to capitalize on your traffic at a much higher rate.<\/span><\/p><p><span style=\"font-weight: 400;\">Metrics to track:<\/span><\/p><ul><li><span style=\"color: #1eae98;\"><b>users\/source<\/b><span style=\"font-weight: 400;\"><br \/><\/span><\/span><span style=\"font-weight: 400;\">shows you how much of your traffic comes from organic search, paid advertising, social media, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #1eae98;\"><b>new users\/source<\/b><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">shows you how many new users come from organic search, paid advertising, social media, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #1eae98;\"><b>click-through rate (organic)<\/b><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">the percentage of users who visit your website after seeing it on the SERP.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #1eae98;\"><b>bounce rate<\/b><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">the percentage of users leaving your landing page(s) immediately, without further interacting with your website.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #1eae98;\"><b>conversion rate<\/b><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">the percentage of users who perform an action you qualify as conversion (subscription, book a call, request a quote, make a purchase, etc.)<\/span><\/li><\/ul><p>\u00a0<\/p><h4><span style=\"color: #1eae98;\"><b>2) Keep up with the <\/b><b>latest trends<\/b><b> in crypto marketing and the cryptocurrency industry and use whatever you can for SEO<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Keep a close eye on the latest crypto trends and capitalize on new happenings relevant to your business. You should react to the latest trends by repurposing and updating your old content to keep it relevant to your target audience.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For example, if you have a detailed blog article on \u201cHow to set up your MetaMask wallet in 2022?\u201d you can actualize it for 2023 by expanding the article with any new features and changing a simple digit around December.<\/span><\/p><p>\u00a0<\/p><h4><span style=\"color: #1eae98;\"><b>3) Monitor your competitors. Identify and target keyword gaps<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Your crypto project will naturally have competitors both in terms of business and in terms of crypto SEO. The competition will likely focus on the same set of keywords as you do. However, by carefully mapping out the keyword profile for each competitor&#8217;s website, you will be able to identify keyword gaps to strengthen your online presence.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">What is a keyword gap? Picture a keyword matrix that contains all the relevant phrases for your industry that have sizeable monthly searches. Now project the keyword profile of your closest competitors onto the matrix. You will find that most of the keywords are covered, and for the most important ones, the competitor\u2019s layers overlap. However, you can also find new keywords with a high number of monthly searches, that nobody capitalizes on yet.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Your task is to create content around these new keywords capturing the extra traffic your competitors don\u2019t pay attention to.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"color: #1eae98;\"><b>Summary<\/b><\/span><\/h2><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u00a0<\/span><a style=\"color: #000000;\" href=\"https:\/\/bitbooms.com\/seo\/\"><span style=\"font-weight: 400;\">Search engine optimization<\/span><\/a><\/span><span style=\"font-weight: 400;\"> can be just as important as crypto advertising for your business or project. An investment into web3 SEO or crypto SEO can bring you a better ROI than a paid campaign or an influencer collaboration.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It is not recommended to replace either paid advertising or influencer marketing, but you should certainly complement the former two digital marketing channels with SEO to maximize your online visibility.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Today, in 2022 most crypto and NFT projects have not yet realized the massive potential in <\/span><a href=\"https:\/\/bitbooms.com\/web3-seo\/\"><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">web3 SEO<\/span><\/span><\/a><span style=\"font-weight: 400;\">, and being an early mover in adopting this form of digital marketing can be a strong foundation for the future growth of your brand.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you want to trust an experienced team with your crypto marketing tasks, <\/span><span style=\"text-decoration: underline; color: #1eae98;\"><a style=\"color: #1eae98;\" href=\"https:\/\/bitbooms.com\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><\/span><span style=\"font-weight: 400;\"> with industry experts at Bitbooms. Feel free to ask for a quote or book a preliminary consultation with one of our team members completely free!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-707c8c6 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"707c8c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9a45a\" data-id=\"ea9a45a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d07cb89 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"d07cb89\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How can SEO take crypto projects to a whole new level? 1. SEO and Crypto Marketing Search Engine Optimization (commonly abbreviated as SEO) has been an integral part of online visibility since the genesis of the internet. Back then, the internet was a large collection of information in the form of blog posts, articles, wiki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2871,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"class_list":["post-5455","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/5455"}],"collection":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/comments?post=5455"}],"version-history":[{"count":36,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/5455\/revisions"}],"predecessor-version":[{"id":5507,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/5455\/revisions\/5507"}],"up":[{"embeddable":true,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/2871"}],"wp:attachment":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/media?parent=5455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}