{"id":4023,"date":"2021-08-30T19:34:02","date_gmt":"2021-08-30T17:34:02","guid":{"rendered":"https:\/\/bitbooms.com\/?page_id=4023"},"modified":"2022-06-02T17:29:31","modified_gmt":"2022-06-02T16:29:31","slug":"how-to-do-keyword-research","status":"publish","type":"page","link":"https:\/\/bitbooms.com\/blog\/how-to-do-keyword-research\/","title":{"rendered":"How to Do Keyword Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4023\" class=\"elementor elementor-4023\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cde5dae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cde5dae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-063411d\" data-id=\"063411d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf5eb74 elementor-widget elementor-widget-spacer\" data-id=\"cf5eb74\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf86364 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf86364\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0be5835\" data-id=\"0be5835\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-001e636 elementor-hidden-mobile elementor-widget elementor-widget-shortcode\" data-id=\"001e636\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-839f34b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"839f34b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b74e080\" data-id=\"b74e080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2e20b elementor-widget elementor-widget-heading\" data-id=\"9c2e20b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Keyword Research Secrets to Increase Your Online Visibility<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06bbe23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06bbe23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eb2669\" data-id=\"7eb2669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59c5bb elementor-widget elementor-widget-heading\" data-id=\"a59c5bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Do Keyword Research?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73ce58e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73ce58e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a7c3a4\" data-id=\"9a7c3a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94fdd31 elementor-widget elementor-widget-image\" data-id=\"94fdd31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/08\/How-to-Do-Keyword-Research-as-A-Small-Business-Owner_bitbooms-1024x683.jpg\" class=\"attachment-large size-large wp-image-4026\" alt=\"How to Do Keyword Research as A Small Business Owner_bitbooms\" srcset=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/08\/How-to-Do-Keyword-Research-as-A-Small-Business-Owner_bitbooms-1024x683.jpg 1024w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/08\/How-to-Do-Keyword-Research-as-A-Small-Business-Owner_bitbooms-300x200.jpg 300w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/08\/How-to-Do-Keyword-Research-as-A-Small-Business-Owner_bitbooms-768x512.jpg 768w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/08\/How-to-Do-Keyword-Research-as-A-Small-Business-Owner_bitbooms-18x12.jpg 18w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/08\/How-to-Do-Keyword-Research-as-A-Small-Business-Owner_bitbooms.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-430ce60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"430ce60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7459d8e\" data-id=\"7459d8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-298e0d4 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"298e0d4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-399662e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/bitbooms.com\/2021\/08\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-check\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M436 160H12c-6.627 0-12-5.373-12-12v-36c0-26.51 21.49-48 48-48h48V12c0-6.627 5.373-12 12-12h40c6.627 0 12 5.373 12 12v52h128V12c0-6.627 5.373-12 12-12h40c6.627 0 12 5.373 12 12v52h48c26.51 0 48 21.49 48 48v36c0 6.627-5.373 12-12 12zM12 192h424c6.627 0 12 5.373 12 12v260c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V204c0-6.627 5.373-12 12-12zm333.296 95.947l-28.169-28.398c-4.667-4.705-12.265-4.736-16.97-.068L194.12 364.665l-45.98-46.352c-4.667-4.705-12.266-4.736-16.971-.068l-28.397 28.17c-4.705 4.667-4.736 12.265-.068 16.97l82.601 83.269c4.667 4.705 12.265 4.736 16.97.068l142.953-141.805c4.705-4.667 4.736-12.265.068-16.97z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 30, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7361aa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7361aa1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6537a34\" data-id=\"6537a34\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa7982f elementor-widget elementor-widget-text-editor\" data-id=\"fa7982f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #1eae98;\">Introduction<\/span><\/h2><p><span style=\"font-weight: 400;\">Keywords are perhaps the most integral part of SEO. As an internet user, keywords are the means of receiving the desired information. For a business, keywords are one of the most (if not the most) important little helpers that make your business visible on the internet. To cut to the point, keywords are useful when your target audience is using them. You can build the most-optimized site in the world with a flawless, perfectly formulated article; it will be useless if nobody is searching for what you\u2019re writing about.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This guide teaches you a proven keyword research framework that you can use without investing anything but your time. It was designed to be ideal for small business owners, who don&#8217;t have the resources to employ an in-house SEO expert.<\/span><\/p><p>\u00a0<\/p><h2><strong><span style=\"color: #1eae98;\">The Fundamentals of Keyword Research<\/span><\/strong><\/h2><p><span style=\"font-weight: 400;\">The first step of keyword research is understanding how potential customers might be searching for products or services on the internet similar to yours. Having a good understanding of your industry or niche is essential, however, I presume you wouldn\u2019t start a business in a field that you do not know.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You need to start with seed keywords. Seed keywords are short words or commonly used phrases. In the case of a marketing business, seed keywords might be:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Marketing<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">SEO<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Social Media<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Campaign<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Advertising<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It is almost impossible to rank for seed keywords, especially if you are a small business with limited resources. You want to use them to create long-tail keywords that you have a chance to rank for and are relevant to your target audience.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">After you identified your seed keywords, it is time to look at which keywords work for your competitors. Your keyword competitors might not be the same businesses or individuals, who are your main competition offline, as they might not rank for your keywords at all. To narrow down the list of your keyword competitors, search Google for one of your seed keywords and note who ranks on the front page.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you are selling your social media advertising services, you are not competing with businesses, that are ranking your seed keyword \u2018marketing\u2019 but offering an email marketing automation software. You want to find websites that are similar to your site. If there are no websites on the front page like yours, the next best thing to do is to take advantage of Google\u2019s<\/span><i><span style=\"font-weight: 400;\"> autosuggest <\/span><\/i><span style=\"font-weight: 400;\">function. Use the suggested phrases to do new searches and find your SEO competitors.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Another food for thought: if you are selling hamburgers and McDonald\u2019s is ranking for the keyword you are looking for, you shouldn\u2019t treat it as direct competition. You don\u2019t want to waste time and resources trying to beat giant brands, find websites that represent businesses that you have a chance of overtaking in the ranks.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63d9b1 elementor-widget elementor-widget-image\" data-id=\"d63d9b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_google_search-300x227.png\" class=\"attachment-medium size-medium wp-image-3086\" alt=\"link_building_guide_2021_bitbooms_digital_marketing_google_search\" srcset=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_google_search-300x227.png 300w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_google_search-768x581.png 768w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_google_search-16x12.png 16w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_google_search.png 950w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ec37d elementor-widget elementor-widget-text-editor\" data-id=\"59ec37d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #1eae98;\"><strong>Research Even More Keywords<\/strong><\/span><\/h2><p><span style=\"font-weight: 400;\">I also recommend using keyword analytics tools to find more keyword options. Normally, the ones with the most features and customization options are not free, but you can always make use of the free trial periods or opt for more simple but free solutions such as <\/span><span style=\"text-decoration: underline; color: #1eae98;\"><a style=\"color: #1eae98;\" href=\"http:\/\/www.rankranger.com\/site-explorer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RankRanger\u2019s site explorer<\/span><\/a><\/span><span style=\"font-weight: 400;\">. Use these tools to view what keywords your competitors are ranking for or what the industry leaders use to be on top of the SERP.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Of course, you don\u2019t want to just match the competition, you want to beat your competitors. There are still tons of keywords your competitors aren\u2019t targeting, and you can take advantage of these by identifying the right ones. The easiest way to do keyword research is to use keyword research tools. Your ultimate go-to tool is Google Keyword Planner. It is free to use and you can enter multiple keywords at the same time to find ideas with a high average monthly search count. It is designed mainly for advertisers but works well for SEO keyword research too.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">So far, you have your seed keywords, understand what your competitors do, and picked a few potential long-tail keywords for your website. The next step is distinguishing yourself from the others, which can hardly be done by focusing only on the size and freshness of your keyword tool\u2019s database. If you really know your industry or niche, this is your time to shine.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Pay attention to the latest trends (<em>pro tip: visit <a href=\"http:\/\/trends.google.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #1eae98;\">trends.google.com<\/span><\/a> frequently<\/em>), spend time browsing industry forums, and engage with the community to find out about the latest points of interest. By doing this, you will understand your prospective customer\u2019s behavior better. Knowing about their latest problems and difficulties, you will be able to find in-demand, fresh keywords to work with.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In the case of a crypto project or web3 business, you might find that people search for \u2018crypto marketing\u2019 much more than they used to. Now you can type \u2018crypto marketing\u2019 into your keyword planner tool and browse through several long-tail and\/or low-competition variables.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">I also recommend talking to your existing clients, asking about the problems they face or the latest trends they are excited about. Most of the time they point out something that you haven\u2019t thought of, so do not think about this as a waste of time.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6a9dc elementor-widget elementor-widget-image\" data-id=\"ed6a9dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"241\" src=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-300x241.png\" class=\"attachment-medium size-medium wp-image-3090\" alt=\"link_building_guide_2021_bitbooms_digital_marketing_blog_post\" srcset=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-300x241.png 300w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-1024x822.png 1024w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-768x616.png 768w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-16x12.png 16w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post.png 1049w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51802df elementor-widget elementor-widget-text-editor\" data-id=\"51802df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #1eae98;\"><strong>Analyze Keywords Like a Pro<\/strong><\/span><\/h2><p><span style=\"font-weight: 400;\">At this point, you have your seed keywords, lots of long-tail keyword ideas, and valuable client inputs. Now it is time to decide which keywords to use and which ones to leave alone. We advise using the following metrics to distinguish relevant keywords from the whole bunch:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search volume<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword difficulty<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost Per Click (CPC)<\/span><\/li><\/ul><h3>\u00a0<\/h3><h3><span style=\"font-weight: 400; color: #1eae98;\">Search Volume<\/span><\/h3><p><span style=\"font-weight: 400;\">Search volume shows the popularity of a keyword. It tells you the average number of times a given keyword gets searched on a weekly\/monthly\/yearly basis. This metric is extremely useful for filtering out keywords that might be too competitive for you (meaning you don\u2019t have the resources to rank for it). For starters, as a small business owner, you can exclude every keyword with 80k or more monthly average searches. You want to find lower-volume keywords where you can comfortably get ranked and drive relevant traffic to your website.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You must consider the geographical aspect of search volume as well. The best is to monitor search volume from countries and territories where you operate or sell products\/services to. People often forget to consider the buying power of users who google specific keywords. If you find a keyword with the desired volume of monthly searches, but the majority of them come from a populous third-world country where you don\u2019t operate, you won\u2019t see any results. These keywords have a low business value regardless of the high search volume.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Lastly, note that search volume is the number of searches, and it is not equal to the number of people who searched. I have a friend who googles the same song each morning and listens to it while making breakfast. If you don\u2019t understand how search volume works, you could falsely believe there have been 365 more people interested in that same song last year, while all these searches were actually done by one person, my friend.<\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"font-weight: 400; color: #1eae98;\">Keyword Difficulty<\/span><\/h3><p><span style=\"font-weight: 400;\">Keyword difficulty shows you how difficult it is to rank for a specific keyword. The formula to calculate this metric is not set in stone, as there are too many varying factors to consider. To understand the difficulty of your chosen keyword, take a look at the top-ranking pages and assess what it takes to beat them for one of the top spots. When analyzing these pages you should pay attention to the following:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domain Rating (shows how authoritative the website is)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number and quality of backlinks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality of content<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Level of direct competition (as a business you might not want to try outranking Wikipedia for a specific keyword)<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Use these factors to <\/span><span style=\"font-weight: 400;\">understand what it\u2019ll take to rank for a given<\/span> <span style=\"font-weight: 400;\">keyword. A properly done analysis can save you a lot of time and you can go all-in with the keywords you have a good chance to rank for.<\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"font-weight: 400; color: #1eae98;\">Search Clicks<\/span><\/h3><p><span style=\"font-weight: 400;\">Search clicks are also extremely important in keyword research as a metric, especially in contrast with search volume. There is an inevitably higher volume of searches than link clicks for any keyword as people might search Google for something, but decide not to click on search results. Google SERP has evolved through the past years providing more and more information straight on the result page. Just try googling your favorite dog breed or calories in a Big Mac. I\u2019ll bet you will find detailed information on both without having to click on any of the results.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Consequently, search volume and search click metrics go hand-in-hand. You need to review and analyze both to get the complete picture of the keyword you\u2019re researching.<\/span><\/p><h3>\u00a0<\/h3><h3><span style=\"font-weight: 400; color: #1eae98;\">Cost Per Click<\/span><\/h3><p><span style=\"font-weight: 400;\">Cost Per Click (commonly abbreviated as CPC) shows the average amount of money advertisers are willing to pay for each ad click from a keyword. If you are running Google Ads besides doing SEO you can kill two birds with one stone by focusing on CPC metrics.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">A high CPC keyword indicates high demand from advertisers and a high search volume from an SEO perspective. However, it is unwise to treat CPC as the same indicator as search volume. Google Ads are extremely sales-driven, therefore you will see higher CPC for keywords that are directly connected to buying\/selling products, services, or subscriptions.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To give an example, by searching \u201cpokemon cards\u201d you will most likely get high CPC results trying to get people to buy Pokemon cards. On the other hand \u201chow to store pokemon cards\u201d will most likely result in results with a lower CPC, as people searching for this don\u2019t necessarily look to buy something.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Please note, that we only recommend using CPC data, if you get it straight from Google Ads. Google\u2019s platform is the only source of real-time CPC data and you don\u2019t want to see outdated information with a volatile metric like this.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5caaf3 elementor-widget elementor-widget-image\" data-id=\"c5caaf3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"241\" src=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-300x241.png\" class=\"attachment-medium size-medium wp-image-3090\" alt=\"link_building_guide_2021_bitbooms_digital_marketing_blog_post\" srcset=\"https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-300x241.png 300w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-1024x822.png 1024w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-768x616.png 768w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post-16x12.png 16w, https:\/\/bitbooms.com\/wp-content\/uploads\/2021\/07\/link_building_guide_2021_bitbooms_digital_marketing_blog_post.png 1049w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b2fb3 elementor-widget elementor-widget-text-editor\" data-id=\"20b2fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #1eae98;\"><strong>The Practical Steps to Keyword Research<\/strong><\/span><\/h2><p><span style=\"font-weight: 400;\">If you\u2019ve put in work and followed this guide, at this stage, you have a shortlist of long-tail keywords, that remained after eliminating many others via keyword analysis. The next step is to incorporate these keywords into your website in the most optimal way. When it comes to keywords, most people automatically associate them to blog posts. In reality, blog posts are one of the most efficient ways of keyword placement, however, there are instances when a store landing page or a product description generates better results.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It is recommended to view the top-ranking results for your chosen keyword and note the type of pages it appears on. The placement of a keyword strongly correlates with search intent. You want to try ranking for something searchers want to see, therefore, if you take the top-ranking pages\u2019 example, you won\u2019t go wrong.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Once you identified the type of page you need to use to place your keywords, it is time to decide which keywords can be put within the same blog post or product description and which ones are better off alone. Apart from rare and specific cases, you don\u2019t need to build a different page for each keyword.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Google a pair of keywords that you would target in the same post and compare the results. If you find the majority of top results are the same, it indicates that Google also thinks these two keywords are about the same topic. This also means it is safe to use these keywords on the same page, it won\u2019t hurt their efficiency. On the contrary, if you see relatively dissimilar results, it shows your keywords have different parent topics. In this case, you\u2019re better off targeting them on different web pages.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you liked this guide about keyword research, check out our article on <a href=\"https:\/\/bitbooms.com\/blog\/keyword-placement-101-how-to-place-keywords\/\"><span style=\"text-decoration: underline; color: #1eae98;\">keyword placement<\/span><\/a> to read about Bitbooms\u2019 best practices for keyword-optimizing your copy.<\/span><\/p><p>\u00a0<\/p><p><em>Bitbooms has been recognized as one of the Top 30<span style=\"color: #1eae98;\"> <a style=\"color: #1eae98; text-decoration: underline;\" title=\"https:\/\/www.designrush.com\/agency\/search-engine-optimization\/small-business\" href=\"https:\/\/www.designrush.com\/agency\/search-engine-optimization\/small-business\" target=\"_blank\" rel=\"noopener\">Small Business SEO Companies<\/a><\/span> by DesignRush.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d9933 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d9933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca46b53\" data-id=\"ca46b53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac2bae4 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ac2bae4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Keyword Research Secrets to Increase Your Online Visibility How to Do Keyword Research? Introduction Keywords are perhaps the most integral part of SEO. As an internet user, keywords are the means of receiving the desired information. For a business, keywords are one of the most (if not the most) important little helpers that make your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2871,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"class_list":["post-4023","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/4023"}],"collection":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/comments?post=4023"}],"version-history":[{"count":59,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/4023\/revisions"}],"predecessor-version":[{"id":5438,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/4023\/revisions\/5438"}],"up":[{"embeddable":true,"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/pages\/2871"}],"wp:attachment":[{"href":"https:\/\/bitbooms.com\/wp-json\/wp\/v2\/media?parent=4023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}